SEO: Become a search engine optimization expert in 5 minutes
Lately I have seen a lot of commercial e-books promising readers ways to create a “laser targeted” stream of traffic to a site.
I think it is silly to sell this information because SEO is not difficult at all. SEO (stands for Search Engine Optimization) and is very useful to know about. To take this extreme course you will need basic HTML knowledge.
If you do not have 5 minutes to spare then take the 5 second course at the bottom of the page.
1. Good content is good
A good article has a better chance of getting linked from another site. A good article should have around 5-700 words and should have a keyword count of 3 to 7 %.
2. Incoming links are good
At the moment everyone in the SEO business focuses mostly on getting top 10 positions on Google, simply because Google own the search engine market right now. Google has an algorithm that calculates in what position a page should end up when a user do a search. Nobody outside of Google know the current algorithm in detail but it is well known that incoming links from high status sites (sites with good pagerank, 4-9) is very important in getting good rankings on Google for a site.
3. Get good incoming links
A good incoming link should for example come from a page that is in the same type of interest as you page is, it should have a pagerank that is better than yours and the link should preferably be a traditional text link with a short sentence about the page the link leads to. So if you sell used cars on the page you want to boost, the incoming link should be named something like “Buy used cars..”.
4. The little things…
You must not forget about the little things. Every page should have a header with the keyword of that page in it, the header should be in the H1 tag. The keyword should appear in bold and/or italics one time in the page. Another H2 tag with the keyword is good. Put meta and description in header, do not run the same meta and description for every page. If you can, you should rename the filename for the page with the keyword for the page. Create a sitemap and a contact page with contact information on your site. Randomize everything, do not always follow every SEO tip for every page, and make pages look man-made and not machine made.
5. Repeat
Create new articles, add them to your sitemap and create a blog post about new articles added. Ping your blog out so Google indexes your new page fast. Do not expect incoming links to come by itself, getting incoming links for your site can be both a manual and an automatic task. If your content is good a link to the article (and your site) will spread itself through hundreds of blogs. Otherwise contacting webmasters on sites in the same interest field as yours can produce good incoming links.
5 second course in SEO
Try to get a lot of incoming links from quality sites to your site and/or individual pages of your site